Starlight Therapeutics

Building a brand identity for a biopharma startup

Overview

Starlight Therapeutics is dedicated to developing groundbreaking treatments for adult and pediatric brain cancers, including Glioblastoma. To support their mission, they required a compelling brand identity that would convey innovation, hope, and scientific excellence. Astrabrand was engaged to create a name, logo, and a suite of visual communications that would establish Starlight Therapeutics as a leader in it's field.

Challenge

The brand needed to evoke trust, scientific rigor, and a sense of hope for patients and families affected by brain cancer. It also had to resonate with investors and the broader medical and scientific community while maintaining an approachable and memorable presence.

Solution

Astrabrand developed the Starlight Therapeutics name and other identity elements to symbolize guidance, illumination, and resilience—qualities that reflect both the company’s groundbreaking research and the hope it brings to patients.

Astrabrand Applied Solutions:

• Naming

• Brand Strategy

• Visual Identity Development

• Digital Development

• Print Design

• SEO