Harmonic Clinical Trial

Building a brand identity for an oncology drug clinical trial

Overview

Harmonic Clinical Trial (harmonictrial.com) is dedicated to revolutionizing clinical trial management with a patient, caregiver and clinician, centered approach. To support their mission, they required a strong and cohesive brand identity that would resonate with both patients and researchers. Astrabrand was engaged to develop the name, logo, website, mobile app, print communications, and clinical trial marketing strategy.

Challenge

The brand needed to convey trust, accessibility, and innovation while appealing to both clinical professionals and patients. It also had to establish credibility within the highly regulated clinical trial industry and effectively communicate its value proposition.

Solution

Astrabrand developed the Harmonic Clinical Trial name and other brand elements to reflect balance, collaboration, and seamless trial experiences—aligning with the company's mission to create a more efficient and patient-friendly clinical research process.